Help us and yourself by spreading the word!
We do everything we can to share and spread the swap. Social posts, emails, press releases, and distributing promotional materials are just some of the ways we at the swap promote the event to help enrich our vendors.
The more people who attend the better every vendor does, If you're here that likely includes you. Here are resources to help promote the swap to your following.
Social Media
Sharing that you'll be there is the #1 way to let your following know that it'll be a great time. Something personal from you is always best but, here are some pictures and sample posts to get you started.
Sample sales post
Mark your calendars for Feb 9th because we'll be at the @ChicagoWinterBikeSwap! You don't want to miss out on our amazing deals on bikes and accessories. The lobby opens at 8:30. Swap floor opens at 9:30, so make sure to get there early for the best selection. See you there!
Sample informational post
Be sure to join us for @ChicagoWinterBikeSwap on Feb 9! The lobby opens at 8:30 and the Swap doors open at 9:30. It's going to be an amazing event and we can't wait to see you there! Let's make it a fantastic day!
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Direct email is an awesome way to engage followers directly. The best email is one from you inviting people to come visit your booth with pictures you have from swaps past.
Highlight any special deals/ events happening to draw customers to you. Let them know why they should visit you.
Below are some photos of past swaps to get you started. Also, a couple of past emails from The Bike Rack to their consumers working to build traffic to the swap and their booth.
Sample sales email text
This Sunday!
Come visit our booth at the Chicago Winter Bike Swap. 9:30am to 2pm at the Kane County Fairgrounds.
We’re bringing new old stock and used bikes to make space for the coming season. You’ll find the best deals on accessories and apparel that we will have all year.
With 80 other vendors, live music, and local craft beer this years swap is the perfect pregame activity.
Stop by our booth to say hello.
Sample sales email text
Join us for the perfect pregame next Sunday!
Pregame with us at a super bike event on Sunday, February 13, at the Prairie Event Center in St. Charles. Doors open at 9:30am.
Come to save with 60+ Vendors including The Bike Rack offering special deals on everything you need to make this the best riding season ever.
Touch down on some amazing bike deals and score knowledge with workshops.
Website: www.chicagowinterbikeswap.com
Vendor Page: www.chicagowinterbikeswap.com/2025-vendors
Photo page: www.chicagowinterbikeswap.com/photos
Volunteer Sign-up: https://signup.com/go/XzeepAd
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Advertise the swap in your store. Fill out this form to get a promo packet up-until the month before the swap. Small and large posters, handouts, and a window cling.
Or download and print below.
Promo File Packet
